New PDF release: A Global View on Intercultural Management: Challenges in a

By Jürgen Rothlauf

Whatever their of starting place, all businesses are dealing with a similar problem to a better or lesser measure: globalization. it truly is changing into increasingly more obvious that businesses have to plan forward and count on coming advancements in the event that they are to achieve success sooner or later. this day, it can be crucial to set up an excellent aggressive place within the worldwide area. there's no doubt company tradition that's open to innovation and formed through international pondering, performs a key position during this context. A tradition during which representatives of alternative international locations und cultures can come jointly, waiting for and knowing the cultural demanding situations, creates the root of any foreign company. an international view on intercultural administration may be the key to effectively doing enterprise in varied cultural environments.

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A Global View on Intercultural Management: Challenges in a Globalized World (De Gruyter Studium) by Jürgen Rothlauf


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